Apr 25 2008

Achieve by Planning

Published by Scott Van Dam at 1:35 pm under Marketing

My posting has been rather light over the last two weeks, but for good reason - I have been dedicating much of my time putting together plans to build a new Software application for my IT recruiting business. Building software applications is an expensive venture and you need a plan to guarantee a return on your investment. After all, isn’t that why we build killer apps? In my planning process I made sure the plan told a story, considered the competition & economic climate, solved a business problem and demonstrated how it would return an investment. I then shared the plan formally with the stakeholders in a room with a carefully thought out power point presentation that was engaging and encouraged collaboration.

The formal planning process was beneficial in many ways and in the case of my software App it:

  1. Established a common road map that can be easily communicated
  2. Developed a clear vision of your product, service, promotional campaign, or operations strategy
  3. Removed the human feelings about an idea and execution can occur with proven fact.
  4. Established Achievable and Tangible Metrics - to ensure revenue and profit expectations are met
  5. Reduced risk - because planning raises questions
  6. Improved Collaboration - Can lead to more great ideas being generated
  7. Enhanced use of resources - Allows employees, money and time to be spent on the right tasks to achieve the common goal
  8. Created Accountability - creates an environment where team members are accountable to one another to reach a common goal

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